Follow Up Boss, established in 2011 and headquartered in the United States, is a specialized real estate CRM platform that streamlines lead management and enhances customer follow-ups for agents and teams.

Pixelmatters worked with Follow Up Boss between 2015 and 2016, helping them create their current logo and redesign their product from the ground up — which already had thousands of users — in terms of UX & UI. We re-defined the product’s structure and flow and gave it an entirely new look and feel.

Zillow Group is a pioneering real estate marketplace that revolutionized the industry by making home shopping a largely online endeavor. It operates a portfolio of the largest real estate and home-related brands on the web and mobile, including Zillow and Trulia. With a database of more than 110 million U.S. homes, Zillow Group has expanded its reach by acquiring companies that complement the full range of real estate transactions, which is strengthened by this most recent acquisition.

The acquisition of Follow Up Boss by Zillow Group was officially communicated on November 1, 2023.

Congratulations to the Follow Up Boss team! We're proud to have been part of your journey! 🚀

Official announcements:

• Follow Up Boss blog

• Zillow Group website