Why you're here — my message to the team

Every once in a while, you gotta stop to think. To reflect. Why I’m here and not there? Why I’m doing this and not that? Where am I going?

More often than not, through a journey of years or even decades, there’s a tendency to lose perspective. To forget where you are, where you’re going, and why you’ve decided to *be there* in the first place. Within this mindset and hoping it somehow inspires other leaders, we’re sharing a copy of this internal communication made to the Pixelmatters team on April 29, 2021.

It’s titled “Why you’re here” and you’ll understand why. Have a read! ⤵


As we keep living in these strange times, at a professional level things are going well, with this solid start to 2021. We’re quickly approaching the record-breaking number of 50 pixelmasters (better naming suggestions are welcomed)!

That means there are several new faces, which are still getting accustomed to new processes, colleagues, tools, and our culture. With this in mind, I thought it would be a good time to share… a reminder. A reminder of why you’re here. Some of you joined a couple of weeks ago, while others have kept up with us for 5+ incredible years, which these days is pretty remarkable.

I’d like to invite you on a trip to where it all started. The moment you decided to apply or accept to work at Pixelmatters.

Surely you’ll all have different reasons, but I’m confident I may be able to hit on a few. Here are my guesses…

Again, while I hope these somehow resonate with you, they’re just my guesses. I may be totally wrong, so feel free to leave your reason(s) in the comments, whatever they are. 🙂  Super curious to read them all, and to join your trip on how you felt when you met or joined Pixelmatters.

To wrap things up, a final note. Despite the crazy good first quarter of 2021, make no mistake: the next few months will be quite challenging for us. When it comes to the team size, we’re entering uncharted waters that we never navigated before. So, yes, there will be growing pains, probably a lot of them. As always, despite the mistakes that we may make or adjustments that may be needed, you can be sure of one thing: we’ll do our best, and not let you down.

It’s a privilege to have you all on the team and I’m proud we were able to make you all come together. Let’s keep rocking! 🚀

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André Oliveira
Founder & CEO