A look into Pixelmatters new website and where we’re coming from

It’s an exciting moment. Last week, we’ve launched our new website, which can be seen at pixelmatters.com
We were looking forward to this for a long time now. We finally managed to pull it off, and hope you all like the final result. ⭐️
This is not an article to state the obvious, but one that actually will guide you through our thinking process behind what we just launched, which means so much for us. Keep scrolling!

To start, some context

By the time I write this article, Pixelmatters is 5 years and 4 months old. Over this period, we’ve grown from a guy working alone into a team of ~30 (and growing) extraordinary individuals, mostly ranging from Designers to Developers to Managers.

So far, we’ve had 3 websites, including the one that is now online. Our first one looked like this:

▲ Pixelmatters first website, launched in early 2014.

Let’s pause here for a second, just to enjoy that sub-headline.

Note that, actually, we changed it later, to… “If you think bacon is delicious, wait until you see our work.” — which makes me so proud to read now. It undoubtedly was the most convincing sentence we could ever have. Most likely, this sentence is the reason why we’re doing well today. 🤣

Anyway, by the beginning of 2016, we decided it was time to change again

▲ Our beloved, old website, that was launched in early 2016 and was online for 3 years.

With this website, we said to the world that we were no more a bunch of guys working in our basement in pajamas. It was one of our first statements as a team and as an actual company. We even had a video showcasing us and what was, back then, our amazing new office which was located (and still is) in the most central avenue of 🇵🇹 Porto: Aliados.

Looking back, it’s clear that this website was instrumental in helping us to get where we’re today.

Fast forward to 2019

Time goes by pretty fast. When a company grows in double or triple of its size, there’s a change in its dynamics. As a result, the definition of success may change, as well as the company strategy and vision. To an extent, that was our case.

We’re incredibly proud of who we are and where we’re coming from. However, in terms of our positioning as a brand and product, some time ago we came to the realization that our website no longer properly showcased who we are and the type/quality of work that we do.

Over this period we had several moments of frustration. We felt that our Marketing was stalled (and it was), we had an “adolescence crisis”, with a subsequent maturity evolution over time, but specifically, we had to pause the progression of our new website several times considering how busy we use to be with client work. Classic, hum? 🙂

The website that we just launched is then the culmination of a process that we’ve started in early 2018.

▲ Our new Homepage showcases our Work straight away.

During these initial discussions, we spoke about the problems observed in regards to our brand, website and company positioning, such as:

The list goes on, but these ☝️ are the core problems we felt.

This exercise was the foundation for the solutions we had found. It was key to make this happen and therefore create a solid execution process, transversal to the whole company. Here’s what worked for us:

With all the above in mind, conceptually and from a company strategy perspective, our vision was and is to:

Our main goal was and still is to continue to make justice to our own name: Pixelmatters — Every pixel matters. To us, that means doing things right, with top-notch quality and super attention to detail.

Overall, this was what we’ve gone through — It took us 1+ year, but we’ve learned a lot during the process. We’re happy to share it, as hopefully, it will be helpful for other teams going through the same kind of challenges.

As you can tell, this website is a huge milestone for us. We’re hoping it shows the world the company we are today and the quality of the work we do.

Still, we’re more than open to receive any type of feedback. Please send it along and feel free to be brutally honest! 🙂 We’re summing it all up to address in one of the next rounds of iterations.

To conclude, and on a personal note, I couldn’t be more happy to be able to work with the talented team that made this happen. I’m super proud of what we’ve achieved so far, and even more excited about the future! 🔥

Follow Pixelmatters on Twitter, Facebook and Instagram.

André Oliveira
Founder & CEO